Influence of packing on the acceptance of different brands of cachaça in the region of Salinas/MG

Darlene Pereira dos Santos, Danilo dos Reis Cardos, Daniela Caetano Cardoso, Wesley Antunes Meireles


Twelve brands of cachaça were donated by Cachaça Producers Association of Salinas, Salinas city, state of Minas Gerais - Brazil, and studied to evaluate the influence of packaging on their acceptance. This study was divided in 3 steps: blind test, packaging test and information test. The tests were applied to 51 consumers using a nine categories hedonic scale. The results were analyzed by ANOVA and Tukey’s test (p<0.05). In blind test, no significant difference was observed on the acceptance of the majority of the cachaças, except G brand, which presented the lowest score. In the packaging test, it was observed a different situation, the G, B, C, D, F and I cachaças were the most accepted while H brand was the least accepted. In the information test, the J and K cachaças were the most accepted. The results indicated that the packaging influenced the acceptability of cachaças from Salinas.



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DOI: 10.14685/rebrapa.v3i1.63


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