GENERIC STRATEGIES IN ANALYZING OPERATIONS ALIGNMENT: THEORETICAL CONJECTURES AND THE NEED FOR EMPIRICAL EVIDENCE

Resumo

This paper revisits previously-proposed generic strategies for each level of the strategic hierarchy found in companies, as a manner to support discussion about operations (manufacturing) strategic alignment. Based on this literature review, some initial theoretical conjectures are made, considering more advisable combinations of generic patterns for each strategic level. Those initial conjectures aim at being a theoretical basis for further empirical research in order to identify the degree to which generic strategies are found in practice and if they allow consistent analysis of strategic alignment.